Fage
Plain Extraordinary
We created a platform for the Greek Yogurt Fage Total
that served as the foundation for 2 campaigns so far.
Within every tub of FAGE Total is a promise:
That every day doesn't need to be so everyday.
That every day can be extraordinary.
The First Campaign
The Second Campaign
The Brand (Recipe) Book
Agency:TBWA\Chiat\Day\NYC
CCO: Chris Beresford-Hill
CD: Aste Gutierrez, Bastien Grisolet
Creatives: Hana Ovcina, Lukas Bruhn, Louis Prenaud, Jilly Ko
Directors: Scott Lyon, Kosta Glusica, Ronald Koetzier